If you own a business selling products or services to consumers and you’re thinking about exporting or selling to global markets, you may be wondering: how important is professional translation anyway? Can hiring a professional translator to translate my website, brochures or marketing materials into other languages really increase sales of my products and services?
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More please! →In the translation industry, it sometimes seems like translators are involved in an ongoing race to the bottom. Unlike accountants, lawyers and other professionals providing a valuable service, translators are often asked to quote lower and lower rates and do so in an effort to secure as much business as possible with the hope that they will eventually, somehow, be able make a living off the low, low prices they are forced to charge.
This downward spiral means that translators are less and less likely to earn what they’re worth because the average price that clients are willing to pay for translations continues to decrease.
Quality? Price? Value? Experience? Service? Talk about an information overload!
If you are a first-time buyer of translation services, it can be overwhelming the first time you go looking for a translator to translate your documents. You might not know what to believe or who to turn to for help. To give you a better sense of direction, we have flushed out the three biggest translation myths you should avoid so you don’t spend more than you bargained for.
