From the monthly archives: June 2010

What is a literal translation?

Literal translations, or word for word translations, are translations in which the content of a document is communicated by replacing one word with another, regardless of whether the resulting translation is accurate or reads well in the target language.

How do literal translations happen?

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Many of the translators I know also write content or copy from scratch instead of just translating content or copy that has already been written in another language. Translators who write content for promotional purposes such as websites, brochures or other marketing copy, advertisements, radio or TV commercials, company taglines, slogans or any other promotional [...]

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